Green Market Lane™: Local People + Local Food = Strong Communities
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"Consumers increasingly are seeking out the flavors of fresh, vine-ripened foods grown on local farms rather than those trucked to supermarkets from faraway lands."
- Business Week, "The Rise of the 'Locavore'" May 20, 2008
Green Market Lane™ was developed to meet the increasing demand for food grown and produced locally and sustainably. A dynamic multi-vendor marketplace, restaurant, and neighborhood destination, it is a casual gathering place where locals can go to meet friends, learn new cooking skills, enjoy a seasonal meal on an outdoor patio, or take it to go.
A Socially Responsible Approach to Business Development
Green Market Lane™ provides opportunities for small farmers and independent food entrepreneurs to take their products "from field to fork". The business model is a hybrid between a local market, where the vendors are “invisible” to the customer, and a farmers market, which is only open during limited hours on special days. Green Market Lane™ will occupy "in-fill" properties, taking already existing buildings and re-purposing them as a market and community gathering place. We will seek out the finest artisan food purveyors in a 200-mile radius of each Green Market Lane™ to occupy the retail spaces. These independent businesses will share overhead and marketing costs, and will experience the benefits of cross-marketing and increased foot traffic.
The Right Idea at the Right Time
Spurred by environmental concerns and vanishing regional food traditions, people are clamoring for accountability and transparency into the food they put on their tables. As the movement towards sustainable, organic, local, and ethical (“SOLE”) food gains traction across the United States and the world, Green Market Lane™ is perfectly positioned to take advantage of this remarkable shift in the way people evaluate and buy their food.
GREEN MARKET LANE™ AT A GLANCE
  • A year-round market for local food vendors
  • A biodynamic wine shop
  • A bar and restaurant that showcase seasonal, locally grown ingredients
  • An exciting events program, from cooking classes to food tastings
  • Artisan spirits paired with savory small bites, pizza and barbeque